[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.pevac.cz\/vydelek-predevsim\/#Article","mainEntityOfPage":"https:\/\/www.pevac.cz\/vydelek-predevsim\/","headline":"V\u00fdd\u011blek p\u0159edev\u0161\u00edm","name":"V\u00fdd\u011blek p\u0159edev\u0161\u00edm","description":"Tak\u017ee asi ka\u017ed\u00fd podnik bude p\u0159\u00ed\u010dinu hledat jinak. Ten velk\u00fd si pozve t\u00fdm expert\u016f a ten mal\u00fd si m\u016f\u017ee pozvat jednoho. Nebo pou\u017e\u00edt jin\u00fd zp\u016fsob. Ale ka\u017ed\u00fd se m\u016f\u017ee dobrat stejn\u00e9ho z\u00e1v\u011bru, lid\u00e9 o n\u00e1s nev\u011bd\u00ed. Proto se prodej \u010di nab\u00eddka slu\u017eeb zadrh\u00e1vaj\u00ed, a proto tak\u00e9 klesaj\u00ed p\u0159\u00edjmy. A m\u00e1me to. Je to sice hezk\u00e9, […]","datePublished":"2023-04-28","dateModified":"2023-05-03","author":{"@type":"Person","@id":"https:\/\/www.pevac.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.pevac.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7b822bed19dfbc78d1cf42b3649cc2489d12c54b7aef64ae719c01ed9f13d563?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7b822bed19dfbc78d1cf42b3649cc2489d12c54b7aef64ae719c01ed9f13d563?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"pevac.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.pevac.cz\/wp-content\/uploads\/notebook_computer_electronic_devices_5.jpg","url":"https:\/\/www.pevac.cz\/wp-content\/uploads\/notebook_computer_electronic_devices_5.jpg","height":0,"width":0},"url":"https:\/\/www.pevac.cz\/vydelek-predevsim\/","about":["Business"],"wordCount":430,"articleBody":"         Tak\u017ee asi ka\u017ed\u00fd podnik bude p\u0159\u00ed\u010dinu hledat jinak. Ten velk\u00fd si pozve t\u00fdm expert\u016f a ten mal\u00fd si m\u016f\u017ee pozvat jednoho. Nebo pou\u017e\u00edt jin\u00fd zp\u016fsob. Ale ka\u017ed\u00fd se m\u016f\u017ee dobrat stejn\u00e9ho z\u00e1v\u011bru, lid\u00e9 o n\u00e1s nev\u011bd\u00ed. Proto se prodej \u010di nab\u00eddka slu\u017eeb zadrh\u00e1vaj\u00ed, a proto tak\u00e9 klesaj\u00ed p\u0159\u00edjmy. A m\u00e1me to. Je to sice hezk\u00e9, \u017ee se odhalila p\u0159\u00ed\u010dina. Jen\u017ee co s t\u00edm? Nu co, reklama, to je to prav\u00e9 \u0159e\u0161en\u00ed. A tak se rozjedou reklamn\u00ed kampan\u011b. Stoj\u00ed to hodn\u011b pen\u011bz a nikdo nev\u00ed, kolik lid\u00ed na ni reagovalo. Ale pozor, existuje v\u00fdjimka. A to je PPC reklama. Tato zkratka znamen\u00e1 Pay Per Click, v na\u0161em jazyce n\u011bco jako plat\u00edme za klik. Ve v\u00fdsledku to tedy znamen\u00e1, \u017ee zadavatel nebo z\u00e1kazn\u00edk neplat\u00ed tomu, kdo mu reklamn\u00ed kampa\u0148 vede, za um\u00edst\u011bn\u00ed, ale za to, kdy\u017e na ni n\u011bkdo klikne.  PPC reklama na TikToku tak nab\u00edr\u00e1 nesm\u00edrn\u00fd \u00fa\u010dinek, a to zp\u011btn\u011b ov\u011b\u0159iteln\u00fd. Ono moc nepom\u016f\u017ee, kdy\u017e se n\u011bkdo na reklamu pod\u00edv\u00e1 a za p\u00e1r sekund na ni zapomene. Kde\u017eto kliknut\u00ed je d\u016fkaz toho, \u017ee doty\u010dn\u00e9ho n\u011bco zaujalo. A t\u00edm se z n\u011bj st\u00e1v\u00e1 guest, neboli host na webu a t\u00edm tak\u00e9 potencion\u00e1ln\u00ed z\u00e1kazn\u00edk. Co\u017e samoz\u0159ejm\u011b prodejce nebo prost\u011b majitel reklamy v\u00edt\u00e1, proto\u017ee jej prodej toho \u010di onoho zbo\u017e\u00ed \u017eiv\u00ed. Takov\u00e1 reklama v\u0161ak nemus\u00ed b\u00fdt um\u00edst\u011bn\u00e1 pouze tam, kde v\u00fd\u0161e zm\u00edn\u011bno. M\u016f\u017ee b\u00fdt kdekoli na internetu, na kter\u00e9koliv webov\u00e9 str\u00e1nce. Ov\u0161em\u017ee je jasn\u00e9, \u017ee na takov\u00e9, kam n\u011bkdo chod\u00ed. Na jin\u00fdch to moc smysl nem\u00e1, ale kdy\u017e je to zadarmo\u2026  PPC reklama na Pinterestu m\u00e1 dozajista o n\u00e1v\u0161t\u011bvnost postar\u00e1no, proto\u017ee je to fenom\u00e9n doby a p\u0159ijde sem denn\u011b spousta lid\u00ed z cel\u00e9ho sv\u011bta. Ti v\u0161ichni reklamu uvid\u00ed a mohou na ni kliknout. Tak\u017ee p\u0159ib\u00fdvaj\u00ed dal\u0161\u00ed n\u00e1v\u0161t\u011bvn\u00edci a pokud je zbo\u017e\u00ed dobr\u00e9 a v cenov\u00e9 norm\u011b, jist\u011b si n\u011bkdo n\u011bco objedn\u00e1. T\u00edm byl \u00fa\u010del reklamy spln\u011bn a nyn\u00ed se za\u010dne prod\u00e1vat st\u00e1le v\u00edce a v\u00edce. Prodej \u010di nab\u00eddka slu\u017eeb se op\u011bt po\u0159\u00e1dn\u011b rozjede a v\u00fdd\u011blek stoupne. A to je ono.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"V\u00fdd\u011blek p\u0159edev\u0161\u00edm","item":"https:\/\/www.pevac.cz\/vydelek-predevsim\/#breadcrumbitem"}]}]